About Me

Directed the visual identity, art direction, and brand design system for Bookboon’s Virtual Classrooms (B2B e-learning).

• Developed and implemented consistent digital experiences and scalable brand guidelines that strengthened visual storytelling and brand recognition.

• Conceptualized and directed motion graphics and video content (including 200+ Virtual Classrooms annually), bridging strategy and execution and translating brand direction into refined digital design

• Mentored junior designers to uphold collaboration, brand coherence, and process efficiency across the creative team.

• Collaborated cross-functionally with product, customer success, and tech teams to align design output with commercial strategy, brand values, and customer insights.

Key results:

• Elevated Bookboon’s visual presence, design quality, and visual cohesion across different digital channels.

• Introduced customer insight-driven design iterations, enhancing clarity, consistency, and storytelling impact.es here

• Designed packaging and brand communication for hygiene and household products in B2C and B2B markets.

• Created sustainable packaging systems and product identities that aligned with functional aesthetics and evolving consumer expectations for eco-friendly solutions.

• Developed visual materials (logos, brochures, POS, web, video, photography) that supported successful retail launches and strengthened brand visibility.

• Developed and maintained digital content for company websites and social platforms, contributing to consistent brand identity across online and offline channels and ensuring alignment with brand strategy.

Key achievements:

• Elevated brand visibility and recognition through purposeful, design-led packaging and product branding.

• Led packaging design for the company’s first B2C product launch with Rema1000, managing design from concept to production.

• Delivered branding, print design, and social media campaigns for clients in the food, tourism, and education sectors.

• Created visual identities and content reflecting each client’s sustainability values and local storytelling.

• Designed print materials for Wilhelmshaven Tourism Office and ProVeg International, collaborating with local teams & suppliers.

• Produced infographics, motion graphics, and social content to promote international ocean conservation campaigns; collaborating with global communications teams to ensure consistent CI across digital platforms.

• Supported campaign launches through clear creative content, enhancing audience engagement through visual storytelling.